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Hipocamps, an exhibition linked to scent

Translated by María Miró Maestre

 Alicante, 24 October 2016

Is it possible to feel or recall smells and the experiences linked to them through the contemplation of art? The latest University of Alicante Museum (MUA) exhibition, Hipocamps, aims to answer this question by letting our senses guide us. It will premiere on 27 October at 7 p.m., and it will remain open until 8 January 2017.

Exhibition project Hipocamps brings together contemporary artworks united by memories generated by the sense of smell. In order to create it, a thorough smell-matching study with paintings from collections Ars Citerior and OlorVISUAL was conducted. In the case of art collector and perfumer Ernesto Ventos, from olorVISUAL collection, artworks have been acquired from the very beginning because they arouse his olfactory memory. That is why the leitmotif of this collection is odour and the works’ ability to evoke a memory. Regarding Ars Citerior, collector Javier Martín has selected the paintings he relates with specific olfactory memories. He already had an interest in the subject because he had partially lost his sense of smell throughout the years.

Collection Ars Citerior was initially set up with graphic works by painters from the same generation as Eusebio Sempere, and it currently comprises artworks artists either from Spain or who have worked here since the second half of the 20th century. The bulk of the exhibition is mainly geometric, constructivist and concrete abstraction.

There is a wide variety of artworks in OlorVISUAL collection, whose common feature is the desire to recall smells in the collector's memory. In 2015, OlorVisual was the protagonist of exhibition "Sinestesia" at Tabacalera Promoción del Arte de Madrid, a building devoted temporary art exhibitions.

For further information about Hipocamps, please visit MUA's website.

 

VEU - Cultural Magazine of the University of Alicante


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